Twitter does beat Second Life for the application they are talking about. Who needs a bloated 3D viewer and immerse experience to build community, network, marketing and friendships–especially with those whom you would like to meet. Such business use was never the primary intent of Second Life (and OpenSim for that matter) and thankfully people are coming to that realization. Still, many do find these business uses happening organically in the Second Life and OpenSim communities where Twitter and OpenSim are working together for such business collaboration. The ThinkBalm community is one that I am aware of that is emerging here.

It has been said a thousand times but no harm saying it again. Use tech that fits a need, not tech for tech’s sake. In the case of economizing on travel, not to mention a dozen other business applications, virtual worlds make business sense.

I am sick of reading “this tech beats that tech.” Hype really is damaging. Comparative hype is an even more potent subspecies. It makes people jump on things for no reason other than hype and others abandon good tech for the proper application.

One of the greatest things to come from the slow decline of sponsored journalism is reality replacing hype. I would rather read the novice opinions of a dozen bloggers and tweeters over a few highly visible, highly sponsored news channels, magazines, commentators, book authors, and self-proclaimed industry leaders and innovators. Vive the meritocracy.

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